Proof on the floor
Production photos, inspection imagery, and published quality credentials support the opening promise.
04 / Gears + CNC machiningMachine Shop Marketing / Selected work
Accurate Gear & MachineA precise answer to complicated industrial needs.
A proof-rich industrial website that turns gear making, machining, inspection, and obsolete-part replacement into clear buyer paths.
LocationWaterloo, IowaFocusWebsite design · SEO content
01 / Live website, presented in context
Real screenshots of the live website · Captured November 2026Visit the live website
02 / The project
The challenge.
The company spans gear manufacturing, CNC machining, finishing, inspection, legacy-part replacement, and tractor pumps. The site needs to show that breadth without burying a buyer’s specific problem or the evidence behind the quality claim.
The response.
The homepage pairs a measurable quality message with production-floor proof. Capabilities, obsolete parts, tractor pumps, and shop insights each address a different intent, while quote prompts keep the route to the team visible.
03 / Website build
Details that do
the explaining.
A page should help a buyer decide whether to send a drawing. These are the visible decisions shaping the live experience.
A problem-specific path
The obsolete-parts page starts with an unsupported component and guides buyers from sample review to a verified replacement.
Product and service discovery
Dedicated capability and tractor-pump areas serve buyers with different purchase journeys.
Inside the experience / Accurate Gear & MachineBuilt beyond
Built beyond
the first screen.
The deeper page gives a buyer specific information to evaluate and a reason to keep moving.
View this live page04 / Search strategy
Search intent,
mapped to pages.
Target themes are grounded in the visible site structure and buyer language. They describe content focus, not verified rankings or traffic gains.
Keyword themePage and intent
Gear manufacturing IowaHomepage · company and location
Precision gear machiningCapabilities · process fit
Obsolete parts reverse engineeringObsolete Parts · problem intent
Tractor gear pumpsTractor Pumps · product intent
Search targets are editorial themes inferred from the live pages. Performance claims require Search Console or analytics access.
05 / What is working on the live site
Evidence a buyer
can actually see.
Distinct search intent has a home
Capabilities, obsolete-part replacement, and tractor pumps each have dedicated pages.
The process is explained
The obsolete-parts story outlines evaluation, defining critical features, manufacturing, and inspection.
The proof is visible
The site shows shop-floor images, inspection capabilities, ISO certification, and its own published performance figures.
Next project / 01 / Precision turned products
Explore the next case study Pittsburgh Precision
Does your website explain your best work?
We can review the pages, search paths, and quote journey that matter most to your buyers.